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Journal
Notes on type, colour and working alone.

Journal
Notes from a small studio on brands and type

Process
12 Oct 2026 · 6 min readHow I start every brand project, before any sketching
Three conversations, one page of notes and a list of words the brand should never sound like.

Type
28 Sep 2026 · 4 min readChoosing a typeface you will not grow tired of
Why I set the same paragraph in ten faces, print them all and pin them up for a week.

Why every logo I draw still goes to the printer
A screen forgives a lot. Paper does not, and that is exactly why the proof is worth the wait.
Coming up
Talks and workshops at the studio
Small groups, a long table and good coffee. Bring a notebook, or a project you are stuck on.
- 8MarSat
Type for beginners: choosing two faces
10:30 – 13:00 · Folio studio, Pune
How to pair a heading face with a text face, with real examples.
- 21MarFri
Open studio: the Quiet Hours identity
18:00 – 20:30 · Folio studio, Pune
Sketches, rejected routes and the final marks, on the walls for one evening.
- 4AprFri
Briefing a designer, a short talk
17:00 – 18:00 · Online
What to write in a brief so the first round lands close to right.
New dates are coming soon.
Downloads
The studio notes, free to download
The documents I send every new client. Read them before our first call and we can skip straight to the good part.
- [01]PDF · 3.2 MB
Folio studio guide (download)
How I work, what a project costs and what you get at the end.
- [02]DOCX · 180 KB
Brand brief template (download)
Twelve questions to answer before we design anything at all.
- [03]PDF · 8.4 MB
Northline Press case study (download)
A new identity and website for an independent publisher.
- [04]PDF · 640 KB
Print and file checklist (download)
Paper, colour and the files your printer will ask you for.
In the studio
- Brand identity
- Type and lettering
- Packaging
- Websites
- Art direction
- Brand identity
- Type and lettering
- Packaging
- Websites
- Art direction
Good to know
How a project with the studio runs
Last updated 1 October 2026
Folio is a one-person studio, so you work with me from the first call to the last file. This page explains what happens in between, with no guesswork along the way.
Before we start
- A free call to talk about your brand and your dates
- A short written plan with the price and the steps
- Half the fee to begin, the rest at handover
While we work
I share work every week, in a shared folder you can open at any time. Two rounds of changes are included at each step, and I will tell you before anything would cost more.
When we finish
You receive every final file, a short guide to using them and a call to walk through it all. The files are yours to keep and use as you like.
Newsletter
Notes from the studio, about once a month
New projects, a typeface I have fallen for and the odd print sale. Short, and never more than once a month.